A site your shoppers find easy to buy from. For food, fashion, and home & electronics shops.A site your shoppers find easy to buy from.For food shops.For fashion shops.For home & electronics shops.

What we saw

• Bode: The first screen is an old photo of a rodeo and a button for 'Rodeo Bodeo'; nothing shows or says what the shop sells.
• Tradlands: The first screen shows the new collection and the size range, XS to 4X.

What we saw

• Sandy Liang: All Clothing holds over 100 pieces, with Sort by as the only tool. There is no filter for my size.
• Kotn: Filter and Sort sit right above the clothes, with the price and colours under each one.

What we saw

• Atèlette: Size 32, the smallest, was already picked, so one tap added a size I never chose.
• Allbirds: No size is picked for me; the button says Select a size until I choose one.

What we saw

• Atèlette: A flower drawing and the accessibility button sit on top of my subtotal.
• Girlfriend Collective: The bag warns 'Final Sale' on my item before I pay.

What we saw

• Taylor Stitch: The box to get marketing emails is already ticked for me.
• Atèlette: The mailing-list box is left for me to tick.

What we saw

• Kotn: Shipping lists prices for 26 countries but no arrival time; for that it sends me to the help site.
• Girlfriend Collective: Shipping says it plainly: ships in 1 to 3 business days, then 5 to 10 days in the US.