Linear scored 95.Its hero has no button of its own.

The journey

1. 01Home
2. 02The feature cards
3. 03Pricing: arrival
4. 04Pricing: the Business plan
5. 05Sign-up

1. 

   01Home

   1. 1

      Bad · The hero carries no button. The one way to sign up is a small pill in the navigation. We rated it high, not critical, because that pill stays in view.

2. 

   02The feature cards

   1. 4

      Good · The next feature card peeks in from the edge, so you can tell the row scrolls.

3. 

   03Pricing: arrival

   1. 2

      Bad · On the pricing page, a very large heading, with its white space, takes about half the opening screen. The free plan’s features sit below the fold, its button too.

4. 

   04Pricing: the Business plan

   1. 3

      Bad · The plan price on show is the yearly rate, with “Billed yearly” switched on. A monthly buyer sees their real price after switching it off, not before.

   2. 5

      Good · Each plan has a full-width “Get started” button, easy to tap.

5. 

   05Sign-up

   1. 6

      Good · Sign-up is one decision: 3 sign-in options in a clear order, the terms shown up front.

What fails

What works

• 4

  The next feature card peeks in from the edge, so you can tell the row scrolls.

• 5

  Each plan has a full-width “Get started” button, easy to tap.

• 6

  Sign-up is one decision: 3 sign-in options in a clear order, the terms shown up front.